The Media Guerilla, Mike Manuel from Voce Communications, expands on Shel Israel's advice for early-stage startups that are considering hiring a PR firm. It's a post worth a read, as it speaks more to the changing nature of communications than it does to decisions facing startups.
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Could you repost the advice link? Right now it leads to XML markup gibberish, not an article.
Link fixed in the post. Here is the permalink: http://www.mguerrilla.com/media_guerrilla/2006/01/diy_pr_revisite_1.html
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