Measuring the Value of Influence

Friday, April 25, 2008 7:32 AM

I was quoted in an article by the Mistress of Measurement, K.D. Paine, yesterday. Katie explored measuring the impact of media coverage based on the influence of the publication. I argued -- via Twitter -- that influence is not measured in clicks or circulation, but decided by the value the audience places on the influencer (whether BusinessWeek, a blog, a comment in Twitter, etc.).


I'm a Twittering Fool